OwlBlog
Wednesday, 7 October 2009
SEO - On-page Optimisation
On-page Optimisation
This is the second of 3 posts designed to give an overview of key areas for consideration when devising an SEO strategy.
There is a lot of discussion about how important on-page optimisation is compared to off-page optimisation and most SEO practitioners think there has been a shift towards content become more important again.
Whichever is more important, it is clear having targeted keywords in the content is crucial. A lot of on-page optimisation comes from researching and identifying the correct keywords in the first place.
Aspects of on-page optimisation are:
Title and Meta Data
These are important and should be done with individual keywords in mind for separate pages and with description tags designed to encourage click through rate.
Header Tags
H1 tag allows search engines to see headings and view the text as a key indicator of what the page is about. Search engines actively search out headings.
Alt Tags
Alt tags for should be given to all images because they tell the search engines what the images contain, as they cannot see image content on a page. These should be done with page specific keywords in mind.
Main Content
The most important part of on-page optimisation as it influences search engines and customers!
Basics
Content should contain keywords but density should not be too high, as it will appear ‘spammy’ to a search engine. Content should be written well and still contain keywords early on in the text.
Power of copy
Utilising bold copy for particular areas of interest for the customer give it more weight. It is also given more importance by search engines.
Relevance of content
Search engines are using latent semantic indexing more i.e. trying to understand words in the context of all the words on the entire page. Therefore interesting, well-written and relevant copy, regularly updated so search engines are crawling the pages more often, is key.
This is the second of 3 posts designed to give an overview of key areas for consideration when devising an SEO strategy.
There is a lot of discussion about how important on-page optimisation is compared to off-page optimisation and most SEO practitioners think there has been a shift towards content become more important again.
Whichever is more important, it is clear having targeted keywords in the content is crucial. A lot of on-page optimisation comes from researching and identifying the correct keywords in the first place.
Aspects of on-page optimisation are:
Title and Meta Data
These are important and should be done with individual keywords in mind for separate pages and with description tags designed to encourage click through rate.
Header Tags
H1 tag allows search engines to see headings and view the text as a key indicator of what the page is about. Search engines actively search out headings.
Alt Tags
Alt tags for should be given to all images because they tell the search engines what the images contain, as they cannot see image content on a page. These should be done with page specific keywords in mind.
Main Content
The most important part of on-page optimisation as it influences search engines and customers!
Basics
Content should contain keywords but density should not be too high, as it will appear ‘spammy’ to a search engine. Content should be written well and still contain keywords early on in the text.
Power of copy
Utilising bold copy for particular areas of interest for the customer give it more weight. It is also given more importance by search engines.
Relevance of content
Search engines are using latent semantic indexing more i.e. trying to understand words in the context of all the words on the entire page. Therefore interesting, well-written and relevant copy, regularly updated so search engines are crawling the pages more often, is key.
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