Link building is the trump card for SEO… and as long as links remain the basic way of connecting content on the web, they’ll stay that way.

Links provide two major functions on our beloved internet, first they drive traffic to your site and second they help your SEO effort. Links into your site from other relevant sources on the internet count as ‘votes’. The importance of those ‘votes’ is made up of a few factors, including on-page content, nature of the link and value of the site it comes from.

BVD have a well-oiled linking machine that can build quality links back into your site as part of a quality SEO programme.

One-way links from industry specific directories is an excellent way of building relevant links, you know they’re relevant and a good source of driving the kind of traffic you want to boot!

Writing and submitting articles that have worthwhile and interesting content is also a top tip and a service BVD’s wise copywriters can provide. Having high quality content on the web pointing back to your site is a surefire winner.

Link building is not purely about the numbers of links you can obtain that point to your website. The power and influence of links depend on quite a few factors, among them:

The authority of a site

Sites with .gov, .edu, .org etc carry more weight if they are linked to your site. Also popular and trusted sites like the BBC

Relevance

If the link is from a web page with relevant and quality content then it’s going to be of greater value

Anchor Text

Using keywords in the text that is pointing to your site tells the search engines more about your content

Position of a link

Having a link within the body of the text is much more effective than one in a list of links or one alone at the bottom of the page.

Number of Links

A web page which just lists lots of links dilutes their value

So, link building isn’t just about plastering links all over the net. BVD can run creative and well thought out programmes of link building, incorporating online PR, Social Media and White Papers in order to boost your company profile.