“Just google it” — something said on a daily basis a millions times over. It’s another illustration of how important search engines are that the name of one has become a verb.

About 75% of all traffic on the internet comes from search engines. Anyone who has sat at a computer to find anything has used one so it’s not over egging it to say they are absolutely vital to being seen on the web. The search engines don’t see you? You won’t be found.

Search Engine Marketing is basically anything that can be done to enhance your standing with the Googles, Yahoos and Bings of this world. SEM is broadly Pay Per Click advertising and Search Engine Optimisation.

Pay per click advertising are online campaigns used to position your company within the sponsored links portion of a page of search results. Companies compete in an auction to get their link at the top of the page. The most popular PPC vehicles are Google’s AdWords and Microsoft’s AdCenter.

SEO is a more complex and continually changing process of creating a website, adding content and fostering trust to build up its ranking in the search engine (SERP) results that are returned.

BVD manage all aspects of a successful SEM campaign, so if your business needs an online boost give us a hoot!